Converse is once again trying to capture the core market all while competing price/quality wise with companies like Nike, Dc, and Emerica. In 2012/13 we have seen skate shoes progress so quickly from half cabs to lunarlon and ultralite almost overnight. Cons isn’t into the whole testing shoes and mixing technology in so they just asked Nike if they can use the lunar lon in the new KA2. This is going to have some changes in the price and cons also announced that mall stores (Zumiez) are going to be carrying their product as well. I am personally up in the air about converse at the moment and would like to try the new Ka2 but with a $80 price tag its going to take alot of convincing to have me want to scoop up a new pair.